50+ New
Patients Monthly
How we helped Sunrise Dental become the authority for Dentists in their city.
The Client
Timothy Burgess Founded Sunrise Dental in 2011. He sought to build a practice that provided open, honest and valuable services to patients in his city. After a few years of growing the practice slowly through word of mouth and referral traffic, he was getting frustrated with the lack of organic traffic to the site. Without it, their business model to grow didn’t work. They hired us with one clear goal – find a sustainable way to get 50+ new patients through the door monthly.
The Problem
The number 1 way that patients find dental practices are through a simple Google search. Without being found, it’s almost impossible to scale the practice with sustainable results.
Having said that, Tim knew that in order to grow, they couldn’t continue to rely on word of mouth or referrals to bring in new patients every month.
He also knew that he didn’t want to spend unaccountable money on radio and TV ads which are difficult to track in an already-saturated market.
The Solution
Specializing in dentist websites, SEO firm Syntech Digital uses a customized system and methodology to rank and get Dental websites on the front page of search rankings.
Gary and his team proposed two things to Tim and his teams had not: a clear process and transparency
Syntech Digital and Gary made a promise to Tim to let him know exactly what they were doing, and how exactly it was going to improve his site and move toward getting new patients through the door.
Fully satisfied that he would be in the loop, or charged for ineffective work, Tim signed on.
Syntech Digital implemented a process which over time they have perfected over the last 5 years and customized for the unique challenges of the dental niche.
Here is what they did
- Content Audit: While the site already had a lot of good content, it wasn’t performing up to the full potential it could. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority meaning Google didn’t trust the site. We put together a plan that would help unfold the fallings and strong points of the site
- Keyword Research: We scanned the top ranking sites that showed up on the first page for a Dentist in Tim’s city. Using our ‘keyword gap analysis’ tool, we identified an additional 1.3k in monthly search volume that was hyper relevant to the site’s audience such as dental implants, invisalign and cosmetic dentistry.
- Content Strategy: It’s not as simple as just writing articles around keywords and stuffing them. You need a well thought out strategy to make sure each page is targeted properly, speaking to the right audience and will drive traffic in congruence. We put together a content strategy that outlined all the services Tim offered and spoke to the audience that once the potential patient was on the site, it had a much better chance of being a converting patient.
- Link Outreach: The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched our link building campaign to get links from relevant dental and medical field sites. Since the content we built on the site was improved, getting links was a much easier process through outreach as well.
The Results
127% Increase
Organic Patients
How Langley Dentists increased their organic patient count by 127%
The Client
Langley Dentists has been operating in Langley, BC for the last 4 years growing. They have had an influx of patients from their word of mouth and referral traffic methods, but wanted to take the next step. They came to us looking to help build authority in search engines to keep pace with their competitors and capture the massive amount of online search traffic surrounding Dentists in Langley
The Problem
Langley Dentists had a problem showing up to the top of page 1 for their city after engaging with many different SEO companies over promising and under delivering as usual. The trust of the site and the content on the site was all over the place making it hard for Google to place the site anywhere relevant to what they wanted to show up for and ultimately going against them.
The Solution
Specializing in dentist websites, SEO firm Syntech Digital uses a customized system and methodology to rank and get Dental websites on the front page of search rankings.
Our initial audit showed the site’s existing content provided weak insight, and had formatting issues. The content needed better guidance and process to fix the errors so we began with the content and making it clear and concise to let Google know exactly what we wanted to show up for.
Gary and Syntech Digital then went in to create a link building plan after assessing the top 3 competitors that were on page 1 and taking all the organic patients month after month.
With the plan laid out, implementation was the next step to get the site ranking and out of the confusion for Google.
Syntech Digital implemented a process which over time they have perfected over the last 5 years and customized for the unique challenges of the dental niche.
Here is what they did
- Content Audit: With the site really lacking in good quality content, this was the place to begin.. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority meaning Google didn’t trust the site. We put together a plan that would help unfold the fallings and strong points of the site
- Keyword Research: We scanned the top ranking sites that showed up on the first page for a Dentist in Langley. We compiled a list of services Langley Dentists wanted to acquire new patients for, created a plan for targeting each on the right pages
- Content Strategy: With keywords in hand from our keyword research phase, we were able to create topics into engaging and interesting pieces of content relevant to the site. From there, we worked with industry expert writers to get the content created and published and in front of patients.
- Link Outreach: The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched our link building campaign to get links from relevant dental and medical field sites. Since the content we built on the site was improved, getting links was a much easier process through outreach as well.
