56+ new
calls monthly
How we helped Accurate Garage Doors get garage door repair and replacement jobs in 4 different cities
The Client
Tom Hansen Founded Accurate Garage Doors in 2006. He sought to build a garage door business that provided open, honest and valuable services to people in his city in the Rockford area. After a few years of growing the business slowly through word of mouth and referral traffic, and paying a lot to AngiesList he was getting frustrated with the lack of organic traffic to the site. Without it, their business model to grow didn’t work. They hired us with one clear goal – find a sustainable way to get new garage door repair and replacement jobs whether it is local or commercial every single month.
The Problem
One of the easiest ways a garage door business can be found is through a simple Google search. Without being found, it’s almost impossible to scale the business with sustainable results.
Having said that, Tom knew that in order to grow, they couldn’t continue to rely on word of mouth or paying AngiesList for random leads every single month
He also knew that he didn’t want to spend unaccountable money on radio and TV ads which are difficult to track in an already-saturated market.
The Solution
Specializing in Garage Door SEO, Syntech Digital uses a customized system and methodology to rank and get garage door company websites on the front page of search rankings.
Syntech Digital and Gary made a promise to Tom to get him ranked for multiple different cities that he services so he can pick and choose and acquire business from the areas he pleases
Syntech Digital implemented a process which over time they have perfected over the last 5 years and customized for the unique challenges of the garage door industry.
Here is what they did
- Content Audit: While the site already had a lot of good content, it wasn’t performing up to the full potential it could. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority meaning Google didn’t trust the site. We put together a plan that would help unfold the fallings and strong points of the site
- Keyword Research: We scanned the top ranking sites that showed up on the first page for garage door Companies in Tom’s city and nearby areas. Using our ‘keyword gap analysis’ tool, we identified an additional 1.0k in monthly search volume that was hyper relevant to the site’s audience such as garage doorcompanies in the Rockford IL area.
- Content Strategy: It’s not as simple as just writing articles around keywords and stuffing them. You need a well thought out strategy to make sure each page is targeted properly, speaking to the right audience and will drive traffic in congruence. We put together a content strategy that outlined all the services Tom offered and spoke to the audience that once the potential customer was on the site, it had a much better chance of being a converting customer.
- Link Outreach: The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched our link building campaign to get links from relevant home improvement and garage door company sites. Since the content we built on the site was improved, getting links was a much easier process through outreach as well.
The Results
49+ calls
per month
How our content strategy created fresh business for this growing company
The Client
The Problem
The Solution
Syntech Digital is a world class SEO agency with a particular focus on the garage door repair niche. Our system is built to suit the individual needs of our clients and we employ this system alongside our methodology to get our clients to rank on the front page of search engines.
The team at Basher Garage Door Company needed us to reflect their growth and expertise in our strategy, a task we gladly took on. In order to create content that met every customer at the point of their needs, we divided up the communities Basher Garage Door Company operated in and created specific content for those regions. This allowed us to rank Basher Garage Door Company at the search results for the respective communities.
Here is what they did
- Content Audit: By doing a thorough audit of the content used in the past by Basher Garage Door Company, we reached the conclusion that although the content was solid, it lacked certain elements needed to make it convert new customers for the company. It lacked solid formatting, targeting and had an insufficient use of keywords. These combined with a lack of authority meant that Google did not trust the site which would adversely affect its ranking.
- Keyword Research: This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For Basher Garage Door Company, we monitored the top sites that showed up within the first page when a search for a garage door company in any of the target cities was made.
- Content Strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt. Our content strategy for Basher Garage Door Company involved telling the growth story that Basher Garage Door Company was enjoying. This would allow a potential user to be convinced just by visiting the site.
- Link Outreach: The final piece of the puzzle. In order to ensure that Basher Garage Door Company was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the company’s vertical. Subsequently, we launched a link building campaign that relied upon the new content created for the site which led to more leads for the business.
The Results
250% Increase
Organic Traffic
How our location page strategy helped Best Choice Garage Doors in Langley
The Client
The Problem
For a team as established as Best Choice Garage Doors, building a funnel that consistently provides their sales team with leads was a huge challenge. With a wide service area, they set out to rank at the top search results within all the communities they serve.
Today, customers find their garage door business through the internet. Businesses that do not rank on the first page of the google search stand no chance of converting new users.
The Solution
Syntech Digital is an SEO company that specializes within the garage door company niche. Our approach involves deploying world class SEO practices and methodologies to companies like Best Choice Garage Doors, allowing them to rank highly, leading to more clients and revenue.
Our pitch to Best Choice Garage Doors was to create a robust funnel that would get the company ranked within the multiple cities they serviced in order to give them more leads and business to choose from.
We then began to implement our techniques in order to make this happen.
Here is what they did
- Keyword Research: This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For Best Choice Garage Doors, we monitored the top sites that showed up when customers searched for those words. By building content around those words, we were able to boost the company’s rank within the relevant markets.
- Content Audit: During an audit of the content utilized by Best Choice Garage Doors, we were able to reach a conclusion although they were using a lot of great content, a lot of that content was being underutilized. Our audit showed that issues with targeting, keyword use and an overall lack of authority translated to Google not trusting the site.
- Content strategy: Content isn’t simply stringing random words or keywords together. The best content strategy is writing clearly and concisely to ensure that each page is catalogued properly, contains the right words that speaks to each audience and has enough to target said audience effectively. Our content strategy for Best Choice Garage Doors was to build upon all that made them so popular with its users in the first place. This gave the company an excellent chance of converting once a customer got to their site.
- Link Outreach: To wrap it all up, we worked our magic to ensure Best Choice Garage Doors was getting a consistent number of inbound links from sites. Through our link building campaign, we were able to get links from relevant sites operating within the company’s vertical. Because there was improved content already operational on the site, getting the links through outreach was a relatively easy process
