+43 Calls
Monthly
How world class SEO techniques provided this growing company with a steady source of leads
The Client
Fresh out of pest school, Jack Roberts and his wife Peggy took the brave decision to buy and revamp a pest company. Today, the company is known as A-1 Pest Control, is run by their son Bruce and has continued to grow into a major institution that current services Western north California. As the company grew, A-1 Pest control remained faithful to its founding values and ideals.
Today, the company grows bigger every day with 4 offices and counting and requires more than word of mouth marketing to sustain its growth. Traditional advertising has proven to be difficult to track and it is very expensive at scale.
The Problem
Today, customers do not rely on yellow pages or the recommendations of their friends and family before making decisions. All the need to do is google their specific pest problem and hire the first company that pops up on the search results. For a pest company looking to cement its position in today’s market, having a solid SEO technique was priority for A-1 Pest Control.
The Solution
As a specialist in pest control, Syntech Digital utilizes world class SEO techniques, a customized system with stellar methodology to ensure pest control websites rank highly on search page rankings within their target areas.
The brief to Syntech digital was simple. Develop a stable funnel that A-1 pest control could use to generate leads and new business. With a side serviceable market, we had to divvy up each area and develop and utilize specific campaigns for each region.
Here is what they did
- Content Audit: We began our process by doing an audit of the existing content utilized by the team at A-1 Pest control. What we learnt from this was that although they had quantity, the content effectively lacked quality. It lacked solid formatting, targeting and had an insufficient use of keywords. These combined with a lack of authority meant that Google did not trust the site to provide real value to its users and ranked it accordingly.
- Keyword Research: Subsequently, we set out to do keyword research. By understanding the keywords that our customers search for, we are able to build content around those words or phrases in order to allow our content rank highly. For A-1 Pest Control, we monitored the top sites that showed up within the first page when a search for a pest control or any of the other keywords in any of the target cities was made.
- Content strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt. Our content strategy for this client involved telling a story about the services they offered and the values that made them so formidable. This way, a potential user could come across their blog, fall in love with the company and proceed to engage their services.
- Link Outreach: The final piece of the puzzle. In order to ensure that A-1 Pest control was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the company’s vertical. Subsequently, we launched a link building campaign that relied upon the new content created for the site which led to more leads for the business.
The Results
119% Increase
Organic Traffic
How world class SEO techniques helped this business grow exponentially
The Client
When Dave begun in the pest control industry over 34 years ago, he had no idea he would be soon be running one of the hottest pest control facilities in his county. His partner Nathan has two state certifications and is working on securing his master tech outfit. The both of them built Shaw’s pest control to reflect the values they hold dear to their hearts.
The company which grew initially through word of mouth and other traditional means of marketing began to search for easier ways to market their services and reach more users in their neighborhood
The Problem
Because of the internet, today’s consumer does not require word of mouth referral from friends and family. All they require before making a decision is to run a search online for their particular problem, read through the reviews and go with the first option that meets their needs. This means that business that don’t put online first will struggle to grow consistently.
The team at Shaw’s pest control realized that they needed to generate news business leads in order to keep growing. They were no longer satisfied with the results word of mouth brought and TV and radio ads were a bit too expensive for them.
The Solution
Syntech Digital is a bespoke SEO agency that employs world class SEO techniques and methods to its clients. We pride ourselves as being specialist within the pest control niche, getting our client companies to the front of search rankings. After receiving the brief from Shaw’s pest control, we set out to ensure highline got ranked within their target city ensuring they had a steady flow of new business leads to choose from.
Here is what we did
- Content Audit: By doing a thorough audit of the content Shaw’s pest control had used previously, we were able to come to the conclusion that although they had solid content, it missed out on certain fundamentals needed for it be a source of new customers for the company. A lot of the content was not formatted properly, did not feature any targeting or keyword use. These issues combined with a lack of authority led to a site distrust by site. Simply put, Google did not trust the site to provide users with any valuable information and ranked it accordingly.
- Keyword Research: This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For our client, we monitored the keywords that users used when they needed to take a decision regarding their needs.
- Content strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt. For Shaw’s pest control, we looked to use their values to tell a story to prospective clients. By doing this, we were providing our clients with a higher chance of converting a user as soon as they visited the website
- Link Outreach: The final piece of the puzzle. In order to ensure that the client was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the their vertical. Subsequently, we launched a link building campaign that relied upon the new content created for the site. Since there was new content on the site, getting links was a lot easier through outreach.
The Results
33 Calls
Monthly
How we used SEO techniques to breathe life into this company’s customer acquisition model
The Client
Having begun from humble beginnings ProPest control has enjoyed a steady growth curve over the years to now servicing hundreds of customers across multiple communities. Fueled primarily by word of mouth and other traditional means of marketing, the team realized they had reached a point in their growth curve where they were no longer experiencing growth but a slowed-out decline.
To combat this, they decided to hire Syntech digital to breathe new life into their dying customer acquisition model.
The Problem
As a company that grew primarily through word of mouth and other traditional marketing methods, the team at ProPest struggled to build an online funnel that served their needs and provided them with new business. Today’s users simply google their problems, go through reviews and choose the first company or service that meets their needs.
The Solution
As a specialist in pest control, Syntech Digital utilizes world class SEO techniques, a customized system with stellar methodology to ensure pest control websites rank highly on search page rankings within their target areas.
Our pitch to ProPest was to create a robust funnel that would get the company ranked within the multiple city market serviced in order to give them more leads and business to choose from.
Here is what they did
- Keyword Research: This is the initial step we take during our strategy session. With this, we work to figure out the keywords that the potential customer searches for in order to make a decision. Having done this, we work to build content around those words or phrases to allow our content rank highly. For our client, we monitored the top sites that showed up when customers searched for those words. By building content around those words, we were able to boost the company’s rank within the relevant markets.
- Content Audit: The next step during our sessions is to take an audit of the content of the client. During the audit we realized that although they were creating and utilizing a lot of content, most of that content was not hitting our standards. Our audit showed they had issues with targeting, keyword use and an overall lack of authority which meant that Google did not trust the site to provide value to readers and ranked the site accordingly.
- Content strategy: We don’t believe content is simply stringing random words or keywords together. Our approach to content strategy is using keywords clearly and concisely to ensure that each page is catalogued properly and it contains the right words that speaks the audience. Our content strategy for the client was to build upon all that made them so popular with its users in the first place. This gave the company an excellent chance of converting once a customer got to their site.
- Link Outreach: To wrap it all up, we worked our magic to ensure the client was getting a consistent number of inbound links from sites. Through our link building campaign, we were able to get links from relevant sites operating within the company’s vertical. Because there was improved content already operational on the site, getting the links through outreach was a relatively easy process.
