50+ New
Calls Monthly
How we helped Langley Home Plumber get various plumbing jobs
The Client
Gary Bregani, the head plumber and owner at Langley Home Plumbing has over 30 years of plumbing experience. He sought to build a plumbing business that provided open, honest and valuable services to people in his city in the Langley, BC area. After a few years of growing the business slowly through word of mouth and referral traffic, and paying a lot to AngiesList he was getting frustrated with the lack of organic traffic to the site. Without it, their business model to grow didn’t work. They hired us with one clear goal – find a sustainable way to get new plumbing jobs whether it is hot water tank replacements, boiler repairs or drain cleaning jobs every single month.
The Problem
One of the easiest ways a plumbing business can be found is through a simple Google search. Without being found, it’s almost impossible to scale the practice with sustainable results.
Having said that, Gary knew that in order to grow, they couldn’t continue to rely on word of mouth or paying AngiesList for recycled leads every single month
He also knew that he didn’t want to spend unaccountable money on radio and TV ads which are difficult to track in an already-saturated market.
The Solution
Specializing in plumbing, SEO company Syntech Digital uses a customized system and methodology to rank and get Plumbing websites on the front page of search rankings.
Syntech Digital and Gary made a promise to Gary Bregani to get him ranked for multiple different cities that he services so he can pick and choose and acquire business from the areas he pleases
Syntech Digital implemented a process which over time they have perfected over the last 5 years and customized for the unique challenges of the plumbing industry.
Here is what they did
- Content Audit: While the site already had a lot of good content, it wasn’t performing up to the full potential it could. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority meaning Google didn’t trust the site. We put together a plan that would help unfold the fallings and strong points of the site
- Keyword Research: We scanned the top ranking sites that showed up on the first page for a plumber in Gary’s city Langley and nearby areas. Using our ‘keyword gap analysis’ tool, we identified an additional 1.0k in monthly search volume that was hyper relevant to the site’s audience such as hot water tank replacements in Surrey, Burnaby, Vancouver, White Rock.
- Content Strategy: It’s not as simple as just writing articles around keywords and stuffing them. You need a well thought out strategy to make sure each page is targeted properly, speaking to the right audience and will drive traffic in congruence. We put together a content strategy that outlined all the services Gary offered and spoke to the audience that once the potential patient was on the site, it had a much better chance of being a converting customer.
- Link Outreach: The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched our link building campaign to get links from relevant home improvement and plumbing sites. Since the content we built on the site was improved, getting links was a much easier process through outreach as well.
The Results
119% Increase
Organic Search Traffic
Willowbrook Plumbing, increased traffic by 119% month over month
The Client
Willowbrook Plumbing has been operating in the Lower Mainland for the last 10 years. They have an established plumbing business with referral, word of mouth and other sources, but wanted to take the next step in growing their plumbing business. They came to us looking to help build authority in search engines to keep pace with their competitors and capture the massive amount of online search traffic surrounding plumbing contractors in the Lower Mainland
The Problem
Willowbrook Plumbing had a problem showing up to the top of page 1 for the Lower Mainland after engaging with many different SEO companies over promising and under delivering as usual. The trust of the site and the content on the site was all over the place making it hard for Google to place the site anywhere relevant to what they wanted to show up for and ultimately going against them.
The Solution
Specializing in plumbing websites, SEO firm Syntech Digital uses a customized system and methodology to rank and get plumbing websites on the front page of search rankings.
Our initial audit showed the site’s existing content provided weak insight, and had formatting issues. The content needed better guidance and process to fix the errors so we began with the content and making it clear and concise to let Google know exactly what we wanted to show up for.
Gary and Syntech Digital then went in to create a link building plan after assessing the top 3 competitors that were on page 1 and taking all the plumbing jobs month after month.
With the plan laid out, implementation was the next step to get the site ranking and out of the confusion for Google.
Syntech Digital implemented a process which over time they have perfected over the last 5 years and customized for the unique challenges of the plumbing industry.
Here is what they did
- Content Audit: With the site really lacking in good quality content, this was the place to begin.. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority meaning Google didn’t trust the site. We put together a plan that would help unfold the fallings and strong points of the site
- Keyword Research: We scanned the top ranking sites that showed up on the first page for a plumber in the Lower Mainland. We compiled a list of services Willowbrook Plumbing wanted to acquire new plumbing business for and created a plan for targeting each on the right pages.
- Content Strategy: With keywords in hand from our keyword research phase, we were able to create topics into engaging and interesting pieces of content relevant to the site. From there, we worked with industry expert writers to get the content created and published and in front of customers.
- Link Outreach: The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched our link building campaign to get links from relevant home improvement and plumbing sites. Since the content we built on the site was improved, getting links was a much easier process through outreach as well.
The Results
60+ Calls
Monthly
How we built content that changed how this plumbing company engaged their customers
The Client
Jeffrey Gray, the owner and head plumber at Jeffrey Gray Plumbing boasts of over 17 years of plumbing experience. Jeffrey’s goal was to create a plumbing business that was able to provide customers with punctual, professional, courteous services in the bay area. Jeffrey built this company by being an excellent craftsman, expanding the team through word of mouth and referral alongside other traditional means of advertising. And although this served him well at the beginning, in today’s digital world, Jefferey found him lagging behind the competition.
Their brief to Syntech was simple; create a clear way to gain new jobs on a monthly basis.
The Problem
Today, clients do not need to interact with any of the traditional advertising means before making an informed decision on their plumber choice. All the customer needs to do is search for the specific problem alongside the location then choose the first business shown on the search page. Any business not on this page, would find it almost impossible to grow or enjoy sustainable results.
Jeffrey and his team realized that to grow, they needed something more consistent than word of mouth or other traditional means of advertising. They needed a scalable and sustainable method of gaining new leads and customers.
The Solution
At Syntech digital, our focus is on utilizing world class SEO strategies and methodologies to rank and ensure plumbing systems like Jeffrey Gray plumbing appear on the front page of search results. The team at Jeffrey Gray needed us to build and utilize SEO strategies that would not only see Jeffrey Gray plumbing rank highly in their local community but in neighboring communities where they could also find new business.
Here is what we did
- Content Audit: By doing a thorough audit of the content Jefferey Gray had used previously, we were able to come to the conclusion that although they had solid content, it lacked some fundamentals that was needed for it be a source of new customers for the company. Most of the content was not formatted properly, did not feature any targeting or strong keyword use. These issues combined with a lack of authority led to a site distrust by site. Simply put, Google did not trust the site to provide users with any valuable information and ranked it accordingly.
- Keyword Research: This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For Jeffrey Gray, we monitored the keywords that users used when they needed to take a decision regarding their plumbing needs.
- Content strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt. Our content strategy for Jeffrey Gray plumbing involved telling their story fueled with the values that made Jeffrey Gray excel for over 17 years. These stories would convince any potential users who visited the site.
- Link Outreach: The final piece of the puzzle. In order to ensure that Proline was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the company’s vertical. Subsequently, we launched a link building campaign that relied upon the new content created for the site which led to more leads for the business.
The Results
10 New Hot Water
Tank Replacements
How we used content to breathe life into this plumber’s customer acquisition model
The Client
Led by Nathan Woronik, Highline Plumbing is Montana’s leading authority on plumbing. Highline’s business values are built on being open, honest and timely. After growing organically for the first few years, Nathan and his team opted for traditional marketing techniques and although they enjoyed some growth initially, it became clear quickly that there was a need for a reliable source of clients that did not require Nathan and his team to break the bank.
The Problem
Thanks to the internet, customers do not need to ask their neighbors or loved one for recommendations when they have a plumbing need. All today’s user needs to do is to run a quick search for their problem and select the first option displayed on the search page. Because of this, businesses that do not feature on their first page struggle to get sustainable results.
The team at Highline realized that they needed to develop a sustainable source of leads in order to keep growing their business. Word of mouth no longer cut it and traditional methods were too expensive to scale with.
The Solution
Syntech Digital is a bespoke SEO agency that employs world class SEO techniques and methods to its clients. We are also a specialist within the plumbing niche, getting companies to the front of search rankings. After receiving the brief from Highline, we set out to ensure highline got ranked within their target cities ensuring they had a steady flow of new business leads to choose from.
Here is what we did
- Content Audit: By doing a thorough audit of the content Highline had used previously, we were able to come to the conclusion that although they had solid content, it missed out on certain fundamentals needed for it be a source of new customers for the company. A lot of the content was not formatted properly, did not feature any targeting or keyword use. These issues combined with a lack of authority led to a site distrust by site. Simply put, Google did not trust the site to provide users with any valuable information and ranked it accordingly.
- Keyword Research: This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For Highline, we monitored the keywords that users used when they needed to take a decision regarding their plumbing needs.
- Content strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt. Our content strategy for Highline plumbing involved telling a story that contained all the services the highline team offered. This provided the client with a higher chance of converting a user as soon as they visited the website
- Link Outreach: The final piece of the puzzle. In order to ensure that Highline was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the company’s vertical. Subsequently, we launched a link building campaign that relied upon the new content created for the site. Since there was new content on the site, getting links was a lot easier through outreach.
