The Client
Luis Trejo Founded Hi-5 Roofing in 2012. He sought to build a roofing business that provided open, honest and valuable services to people in his city in the Naperville, IL area. After a few years of growing the business slowly through word of mouth and referral traffic, and paying a lot to AngiesList he was getting frustrated with the lack of organic traffic to the site. Without it, their business model to grow didn’t work. They hired us with one clear goal – find a sustainable way to get new roofing jobs whether it is roof replacement or repair every single month.
The Problem
One of the easiest ways a roofing business can be found is through a simple Google search. Without being found, it’s almost impossible to scale the practice with sustainable results.
Having said that, Luis knew that in order to grow, they couldn’t continue to rely on word of mouth or paying AngiesList for random leads every single month
He also knew that he didn’t want to spend unaccountable money on radio and TV ads which are difficult to track in an already-saturated market.
The Solution
Specializing in roofing, SEO firm Syntech Digital uses a customized system and methodology to rank and get Roofing contractor websites on the front page of search rankings.
Syntech Digital and Gary made a promise to Luis to get him ranked for multiple different cities that he services so he can pick and choose and acquire business from the areas he pleases
Syntech Digital implemented a process which over time they have perfected over the last 5 years and customized for the unique challenges of the roofing industry.
Here is what they did
- Content Audit: While the site already had a lot of good content, it wasn’t performing up to the full potential it could. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority meaning Google didn’t trust the site. We put together a plan that would help unfold the fallings and strong points of the site
- Keyword Research: We scanned the top ranking sites that showed up on the first page for a Roofing contractor in Luis’ city and nearby areas. Using our ‘keyword gap analysis’ tool, we identified an additional 1.0k in monthly search volume that was hyper relevant to the site’s audience such as roofing contractors in Aurora, Joliet, Plainfield IL.
- Content Strategy: It’s not as simple as just writing articles around keywords and stuffing them. You need a well thought out strategy to make sure each page is targeted properly, speaking to the right audience and will drive traffic in congruence. We put together a content strategy that outlined all the services Luis offered and spoke to the audience that once the potential patient was on the site, it had a much better chance of being a converting customer.
- Link Outreach: The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched our link building campaign to get links from relevant home improvement and roofing sites. Since the content we built on the site was improved, getting links was a much easier process through outreach as well.
The Results
119% Increase
Organic Search Traffic
Advantage Roofing Pros, increased traffic by 119% month over month
The Client
Advantage Roofing Pros has been operating in Richmond for the last 19 years. They have an established roofing business with referral, word of mouth and other sources, but wanted to take the next step in growing their roofing business. They came to us looking to help build authority in search engines to keep pace with their competitors and capture the massive amount of online search traffic surrounding Roofing contractors in Richmond
The Problem
Advantage Roofing Pros had a problem showing up to the top of page 1 for Richmond after engaging with many different SEO companies over promising and under delivering as usual. The trust of the site and the content on the site was all over the place making it hard for Google to place the site anywhere relevant to what they wanted to show up for and ultimately going against them.
The Solution
Specializing in roofing websites, SEO firm Syntech Digital uses a customized system and methodology to rank and get roofing websites on the front page of search rankings.
Our initial audit showed the site’s existing content provided weak insight, and had formatting issues. The content needed better guidance and process to fix the errors so we began with the content and making it clear and concise to let Google know exactly what we wanted to show up for.
Gary and Syntech Digital then went in to create a link building plan after assessing the top 3 competitors that were on page 1 and taking all the roofing jobs month after month.
With the plan laid out, implementation was the next step to get the site ranking and out of the confusion for Google.
Syntech Digital implemented a process which over time they have perfected over the last 5 years and customized for the unique challenges of the roofing industry.
Here is what they did
- Content Audit: With the site really lacking in good quality content, this was the place to begin.. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority meaning Google didn’t trust the site. We put together a plan that would help unfold the fallings and strong points of the site
- Keyword Research: We scanned the top ranking sites that showed up on the first page for a roofing contractor in Richmond. We compiled a list of services Advantage Roofing Pros wanted to acquire new roofing jobs for, created a plan for targeting each on the right pages.
- Content Strategy: With keywords in hand from our keyword research phase, we were able to create topics into engaging and interesting pieces of content relevant to the site. From there, we worked with industry expert writers to get the content created and published and in front of customers.
- Link Outreach: The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched our link building campaign to get links from relevant home improvement and roofing sites. Since the content we built on the site was improved, getting links was a much easier process through outreach as well.
The Results
The Client
Laydan Roofing has seen it all. Since its incorporation in 1993 by its founder Don Laydan, Laydan Roofing has seen technology move from a novelty to what it is today, a staple of their business. With a goal to champion the most knowledgeable and quality focused team of roofers in the North, Don has grown his business to what it is today – a roofing giant. However, Don and the team at Laydan Roofing began to notice that business began to whittle out. Traditional ways of gaining business did not cut it anymore and retaining existing customers began to be more of a hassle than it needed to be.
The Problem
The Solution
Syntech Digital is a top-of-the-line SEO firm that specializes in roofing. At Syntech, we use the latest tips and tricks of SEO practices to get roofing companies like Don and his Laydan Roofing team to the top of search rankings.
Our pitch to Don and the team at Laydan Roofing was to get him ranked at the top for multiple target locations that they service. This would not only give Don a wide customer base, it would be injecting a lot of new business into which they needed.
Syntech Digital is a top-of-the-line SEO firm that specializes in roofing. At Syntech, we use the latest tips and tricks of SEO practices to get roofing companies like Don and his Laydan Roofing team to the top of search rankings.
Our pitch to Don and the team at Laydan Roofing was to get him ranked at the top for multiple target locations that they service. This would not only give Don a wide customer base, it would be injecting a lot of new business into which they needed.
Our team at Syntech Digital then began to implement its process which included the following:
- Keyword Research:This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For Laydan, we monitored the top sites that showed up within the first page when a search for a roofing contractor in Laydan’s target cities was made.
- Content Audit: By auditing the existing content database of Laydan Roofing, we were able to conclude that although they already packed a lot of great content, they were underutilizing said content. Our audit showed that issues with targeting, keyword use and an overall lack of authority translated to Google not trusting the site.
- Content strategy:Content strategy:Content is not as straightforward as string words and keywords together. The best content strategy is writing clearly and concisely to ensure that each page is catalogued properly, contains the right words that speaks to each audience and has enough to target said audience effectively. Our content strategy for Laydan Roofing pulled upon all that made Laydan so popular with its users in the first place. This gave Don and his team an excellent chance of converting once a customer got to their site.
- Link Outreach:To wrap it all up, we worked our magic to ensure Laydan roofing was getting a consistent number of inbound links from sites. Through our link building campaign, we were able to get links from relevant sites operating vertically to Laydan Roofing. Because there was improved content already operational on the site, getting the links through outreach was a relatively easy process.
The Results
496 new users
in 30 Days
How our content strategy led to a new stream of income for a legacy client
The Client
Lael’s Roofing Company was established in 2006 and it is still going strong till today. Now in its 16th year , the business’s original location was in Bellevue, a location they remain at till today. For the leadership of Lael’s Roofing Company, ensuring that this legacy institution remains relevant in today’s world was their sole responsibility.
As a leader in the Washington roofing industry since its establishment, the team at Lael’s Roofing were used to a consistent stream of business from their immediate vicinity of Bellevue and in their neighboring communities. They soon realized that with the internet, that was not the case.
The Problem
The problem faced by the members of Roy Dennis roofing was simple. How would they bring their legacy institution online in a way that not only brought new business, but also kept their reputation and legacy as Vancouver’s leading roofing company alive? In the past, the company had done a mix of traditional ads like radio and television, so this time around they were looking for something that had clear value that and a potential for scale.
The Solution
When we got this brief at Syntech Digital – a world class SEO agency with a focus on roofing, we were able to identify the unique requirements of this task. We had to convey the legacy of Bellevue’s leading roofing through words to customers
To do this, we had to spend time with the team at Lael Hamilton in order to figure out what made them tick. Then we brought out our tool kit which included the following:
Our team at Syntech Digital then began to implement its process which included the following:
- Content Audit: Our thorough audit of the Lael’s Roofing revealed that although they had solid content, it just was not performing at the desired standard. Our audit showed us issues with the use of keywords, formatting, targeting and a general lack of authority. All of these meant that Google did not trust the site and ranking highly would be an issue.
- Keyword Research: This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For Lael Hamilton, we monitored the top sites that showed up within the first page when a search for a roofing contractor in any of the target cities was made.
- Content strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt. For Lael Hamilton, our content strategy involved placing keywords strategically across the website and the company’s blog. We were also able to capture the essence of the client into our strategy ensuring that the legacy of the company was translated into everything we did.
- Link Outreach: The final piece of the puzzle. In order to ensure that Lael’s Roofing was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the company’s vertical. After identifying home improvement and wellness sites, we launched a link building campaign that leveraged upon the already improved content we had created for Lael’s Roofing to get outreach for the site.
The Results
25+ calls
per month
How our content strategy created fresh business for this growing company
The Client
As a company with over 20 years of experience represented in over 7 communities, All Productive Roofing is no stranger to developing innovative techniques to meet the needs of its customers. According to the team, the serve their customers with a REST approach. This stands for Reliable, Ethical, Service & Trustworthy, words which they claim describes their approach to the business and how they engage with their customers.
The team at All Productive Roofing realized they were growing quickly and they needed to ensure that the new communities they were servicing were aware of their presence. Traditional means of advertising did not cut it anymore for them so they reached out to us.
The Problem
The problem with a fast-growing team like All Productive Roofing is that with added growth comes added responsibility. With the added responsibility of serving new markets, All Productive Roofing needed to find a cost-effective, scalable and trackable way to reach customers in the new markets they were expanding to. Having tried a mix of traditional and digital marketing techniques in the past, they reached out to us to create a winning formular for them.
The Solution
Syntech Digital is a world class SEO agency with a particular focus on the roofing niche. Our system is built to suit the individual needs of our clients and we employ this system alongside our methodology to get our clients to rank on the front page of search engines.
The team at All Productive Roofing needed us to reflect their growth and expertise in our strategy, a task we gladly took on. In order to create content that met every customer at the point of their needs, we divvied up the communities All Productive Roofing operated in and created specific content for those regions. This allowed us to rank All Productive Roofing at the search results for the respective communities.
Here Is : what we did
- Content Audit: By doing a thorough audit of the content used in the past by All Productive Roofing, we reached the conclusion that although the content was solid, it lacked certain elements needed to make it convert new customers for the company. It lacked solid formatting, targeting and had an insufficient use of keywords. These combined with a lack of authority meant that Google did not trust the site which would adversely affect its ranking.
- Keyword Research: This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For All Productive Roofing, we monitored the top sites that showed up within the first page when a search for a roofing contractor in any of the target cities was made.
- Content strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt. Our content strategy for All Productive Roofing involved telling the growth story that All Productive Roofing was enjoying. This would allow a potential user to be convinced just by visiting the site.
- Link Outreach: The final piece of the puzzle. In order to ensure that All Productive Roofing was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the company’s vertical. Subsequently, we launched a link building campaign that relied upon the new content created for the site which led to more leads for the business.
