46.29% Increase
in Revenue in 6 Months
How we deployed world class SEO techniques to change the trajectory of this dog bed company
The Client
Today, startups are a dime a dozen but Bully Bed’s founding story sets them apart clearly from their competition. A product formed out of personal necessity; its CEO Joe Chanda had a 150-pound Cane Corso mastiff that was unable to get the right dog bed for its frame. As Joe would put it the beds were either too expensive or not just good enough. What happened next is years of research and development and product testing before they built what they describe as the world’s best dog bed period.
With over 4 years of experience now and being a fast-growing company, Bully Beds decided to look to the future to figure out how they could leverage technology to grow their business.
The Problem
As a family-owned company, the team at Bully Beds face the same problems small companies around the world face – figuring out how to allocate resources to scale at a cost-efficient price. Although they had some success with paid advertisement, the company realized that their cost of customer acquisition had become too high and they needed a cheaper and most importantly, more sustainable way to acquire new business. Then they discovered Syntech Digital.
The Solution
Syntech Digital is a world class SEO company that has a specialization in Shopify stores. Our team at Syntech leverages the latest techniques of SEO practices to help Shopify stores like Joe and his team at Bully Bed to the top of search rankings.
We convinced Joe and his team that a great way to build a sustainable funnel for new business for their company would be to invest in SEO full time. We worked to get the company ranked at the top for multiple locations they cover ensuring Bully Beds had a wide prospect base which would lead to new business which is what they needed.
Here is what we did
- Keyword Research: The most important part of our work flow. Before deploying any campaigns, we took our time to figure out the keywords that prospective users search for before making a decision regarding dog beds. By doing this, we were able to create keyword specific content which caused our content to rank highly. By taking the time to understand the specific content prospective clients of Bully Bed searched for, we were able to position the company in front of all prospective clients.
- Content Audit:A content audit is the process of evaluating the existing content to understand the strength and weaknesses and ascertain its continued viability. For the client, we ran our audit and were able to conclude that although Bully Bed had great content, a lot of it was not being utilized effectively. We were able to pin point specific issues with targeting, keyword use and a lack of authority which meant Google did not trust the site.
- Content Strategy: Our content strategy for bully beds had to be clear and straight to the point. Unlike the opinions of some people who think content Is simply stringing words and keywords together, at Syntech, our strategy is informed by our audit and keyword research ensuring there is a clear direction and target with every image, text or video we choose to create for the client.
- Link Outreach: To conclude our process, we worked to ensure Bully Beds was enjoying a consistent amount of inbound traffic from sites. We were able to achieve this through our link building campaign where we got links from the relevant sites operating vertically to Bully Beds. Because of the improved content we created for the site already, getting this link outreach operational was a smooth process.
The Results
44.57% Increase
in Revenue Within 6 Months
How we used top of the line SEO strategies to breathe new life into this alkaline water company.
The Client
Dorian Ayres created DYLN not to make water accessible for millions of customers but to fill a gap he had struggled to fill for his own needs. As a health-conscious individual, Dorian switched from normal water to alkaline water. As he continued to grow that habit, he suddenly became environmentally conscious and began to look for a water that gave him the same health benefits but did not generate as much waste as the plastic bottles that contained his alkaline water did.
What happened next was a trial and error with a series of products as he continued to search for a sustainable way to create and keep his alkaline water. Out of frustration, Dorian came up with an idea. Instead of buying these products, why not create his own? This way he could infuse all he wanted his alkaline water to be and design it in a way that saved the environment. Shortly after this, DYLN was born.
The Problem
It has been a few years since Dorian created DYLN and now his dream has been shared with millions around the world with DYLN bottles shipped far and wide. After enjoying steady growth and utilizing traditional and non-traditional advertising, the question Dorian and his team started to ask themselves was “How can we continue to scale our reach in the most cost-effective way possible?”
The Solution
At Syntech digital, we apply world class SEO techniques to the businesses of our clients ensuring they stay on the top of their search rankings in their various locations. In particular we are a specialist in the Shopify industry niche and we boast of a wide range of Shopify store owners as clients who have trusted us to deliver value for them.
Our proposal to DYLN and Dorian was simple, we would be able to create a sustainable and scalable way of generating new business for the company not only in their immediate vicinity but within the other areas they service and ship to as well.
Here is what we did
- Keyword Research: Every successful SEO process involves a level of deep understanding and we like to begin our process by understanding the consumer. To do this, we take the time to figure out the specific keywords that they might search for if they needed to make a purchase of alkaline water. By creating content for the customer around these keywords, we are setting up DYLN to engage with prospective users within the geo-targeted areas.
- Content Audit:A content audit is the process of evaluating the existing content to understand the strength and weaknesses before determining whether it could still be used. For our client, we ran our content audit and we were able to reach the conclusion that although DYLN had solid content, a lot of it was being underutilized. We were also able to address the specific issues with the content which included targeting, keyword use and a lack of authority which meant Google did not trust the site.
- Content Strategy: With Whilst crafting the content strategy for DYLN, we had to factor in all we had learnt about the company including the key words, content audit before creating our strategy. By fusing in these elements, we ensured that we were creating content that prospective customers needed to make a positive decision about the company.
- Link Outreach: The final step of our process is link outreach. To do this, we worked to ensure our client was enjoying a steady amount of inbound traffic from sites. We were able to achieve this through a link building campaign where we directed links from the relevant sites operating vertically to the client. Because of the improved content we created for the site already, getting this link outreach operational was a smooth process..
The Results
141% Increase
in Sales in 4 Months
How our SEO strategy helped this global company achieve a record-breaking number of sales.
The Client
Very few companies established in 1883 exist today. And even fewer companies are able to boast of the legacy that the client – Alpina Watches can boast of. Established in Geneva Switzerland, Alpina was founded by Gottileb Hauser, a brilliant engineer that aimed to achieve the ‘alpinist principle’ which was to unite the Swiss watchmaking industry in order to reach the highest quality and technical innovation possible.
As time went on, Alpina continued to mark itself as an industry leader evolving when necessary and sometimes taking on new ownership as the decades rolled by. Now in 2021. The company has repositioned itself once more, setting itself up to still be delivering quality time pieces for the next 138 years.
The Problem
Alpina Watches is a unique company in the sense that they already had a known and established brand. Unlike the vast majority of our clients that are small businesses looking to expand with the help of SEO techniques. Alpina is a truly global company that has done millions of dollars in revenue since its inception. The unique challenge that Alpina faced was that of adapting their company and products to today’s world. They needed to develop a way to place their products within the right channels that would not too expensive but still provided commercial value.
The Solution
Syntech digital is a world class SEO company that uses top of the line strategy to ensure its clients are on the top of their search engine rankings. Our focus is on the Shopify store niche and we have a wide array of Shopify store owners as proud clients that trusted Syntech to deliver value for their companies.
The pitch from Alpina was simple, with their new strategy to place Alpina within new channels, they were need a sustainable model of new business that would not cost an arm and a leg. Having tried other means of advertising, the team at Alpina were looking for a sustainable way to gain new business.
Here is what we did
- Keyword Research: We begin all our exercises with a deep dive into understanding the business of the client. By doing this, we are able to know how to build our strategy specifically tailored to their needs. Keyword research involves taking out the time to figure out the specific keywords that a consumer might search for if they needed to make a watch purchase. By creating content for the customer around these keywords, we are setting up our client to engage with prospective users within the geo-targeted areas.
- Content Audit: A content audit is the process of reviewing existing content in order to understand it better. By studying its strength and weakness, we are able to determine if it can still be re-utilized within this new strategy we are applying to the business. For our client, we ran our content audit and we were able to reach the conclusion that although they had solid content, a lot of it was being underutilized. We were also able to address the specific issues with the content which included targeting, keyword use and a lack of authority which meant Google did not trust the site.
- Content Strategy: Whilst crafting the content strategy for the client, we had to factor in all we had learnt about the company including the key words, content audit before creating our strategy. By fusing in these elements, we ensured that we were creating content that prospective customers needed to make a positive decision about the company.
- Link Outreach: The final step of our process is link outreach. To do this, we worked to ensure our client was enjoying a steady amount of inbound traffic from sites. We were able to achieve this through a link building campaign where we directed links from the relevant sites operating vertically to the client. Because of the improved content we created for the site already, getting this link outreach operational was a smooth process.
The Results
46% increase
in Revenue Within 6 Months
How our content strategy created fresh business for this international giant
The Client
Founded in 1988 by Aletta Francoise Frederique Stas-Bax and her husband Peter Constant, Frederique Constant is a truly global giant within the watch industry. As the years went on and their success increased, the company went on to acquire two other watch makers Alpina Watches International SA, and Ateliers deMonaco SA. When you buy a Frederique Constant watch you are getting a watch built with the highest quality in design, innovation, passion and materials.
Today, although under new management the company still boasts of over a million watch units sold and millions of satisfied customers worldwide.
The Problem
Frederique Constant is a global company and they already enjoy a global presence spanning multiple countries. Unlike smaller companies that need SEO to grow their business as an affordable rate, Frederique Constant has tens of millions of dollars In revenue, a large marketing team and a larger than life brand. Their problem was unique in the sense that they were looking to develop an organic channel to help their customer acquisition efforts for the new generation. They were looking to develop a way to place their products within the right channels that would not too expensive but still provided commercial value.
The Solution
Syntech Digital is a world class SEO agency with a particular focus on the Shopify stores niche. Our system is built to suit the individual needs of our clients and we employ this system alongside our methodology to get our clients to rank on the front page of search engines.
The client was looking for a strategy that reflected their years of expertise, a task we gladly took on. In order to create content that met every customer at the point of their needs, we divvied up the communities Frederique Constant operated in and created specific content for those regions. This allowed us to rank them within the search results for the respective communities.
Here is what we did
- Content Audit: By doing a thorough audit of the content used in the past by the client, we were able to reach the conclusion that although the content was solid, it lacked certain elements needed to make it convert new customers for the company. It lacked solid formatting, targeting and had an insufficient use of keywords. These combined with a lack of authority meant that Google did not trust the site which would adversely affect its ranking.
- Keyword Research: This is an important part of our SEO practices. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly.
- Content Strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt.
- Link Outreach:The final piece of the puzzle. In order to ensure that the client was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the company’s vertical. Subsequently, we launched a link building campaign that relied upon the new content created for the site which led to more leads for the business.
The Results
100% Increase
in Revenue Within 6 Months
How our content strategy was a source of new life for this Atlanta based company
The Client
Lik Dancewear is an Atlanta based fashion store where exotic dancers can find all they need from exotic dancer dresses to their shoes. Founded by an enterprising woman, the company has continued to grow consistently servicing its immediate vicinity before stealthily expanding to the neighboring counties.
For their clients, Lik offers them quality dresses and shoes at very affordable prices which is a major driver of their business success so far.
The Problem
As a small and growing business, the core aim of Lik Dancewear is to increase its sales through any means necessary. Having given paid ads and word of mouth referral marketing a shot to varying levels of success, they sought out a sustainable and cost-effective way to spread the word about their business without having to break the bank.
The Solution
Syntech Digital is a world class SEO agency with a keen focus on Shopify stores niche. We have designed our system to suit the needs of our each one of our clients and we use this system to get our clients to rank on the front page of search engines.
The client was looking for a strategy that showed their values and also had the ability of developing new businesses for them. They were concerned with sales and we modified our approach to fit their unique needs.
Here is what we did
- Keyword Research: We kicked off our approach by conducting a thorough audit of the existing content used by Lik Dance revealed that although they had solid content, it just was not performing at the desired standard. Our audit showed us issues with the use of keywords, formatting, targeting and a general lack of authority. These issues ultimately meant that Google did not trust the site and ranking highly would be an issue.
- Content Audit: The next thing we did was to conduct keyword research which is an important part of our techniques. By figuring out the keywords that the customer searches for in order to make a decision, we are able to build content around those words or phrases to allow our content rank highly. For the client, we monitored the top sites that showed up within the first page when a search for various keywords in any of their target cities was made.
- Content Strategy: The common misconception about written content today is that it only involves words. The best content strategy is thought out well in advance and it usually requires a series of properly placed words across multiple articles before its effect can be felt. For our client, our content strategy involved placing key words strategically across the website and the company’s blog. We were also able to capture the essence of the client into our strategy ensuring that the value they add to their customer was captured effectively.
- Link Outreach:We consider this, the final piece of the puzzle. In order to ensure that the client was getting a consistent number of inbound links from relevant sites, we took the time to identify the sites that operated in the company’s vertical. After identifying such sites, we launched a link building campaign that leveraged upon the already improved content we had created for our client to get outreach for the site.
The Results
68% Increase
in Sales Within 6 Months
How our SEO strategy helped this growing brand reach new heights
The Client
Aashi Beauty takes pride in providing its clients with quality and affordable hair extensions, quality styling tools and tips and vegan cosmetics at extremely affordable prices. It is no wonder that they have continued to enjoy a steady growth over the years growing from their small community to a user base found all over the world. With authentic hair and cosmetic products that are good for your skin and good for the product, Aashi is one of the fastest growing companies we have worked with.
The Problem
As a growing company, Aashi has users around the world. In fact, they are currently offering their users free shipping as a way to say thank you. But this growth has come at a cost. With paid marketing adverts, the company realized their customer acquisition cost was high and growth with such astronomical costs attached to them would eat into their bottom line. They set out to develop a sustainable and cost-effective way of generating new business.
The Solution
We are a world class SEO company that leverages unique strategy to ensure its clients rank on the top of their search engine rankings. We have a unique focus on the Shopify store niche and we have a wide array of Shopify store owners as proud clients that have trusted Syntech to deliver value for their companies.
The pitch from Aashi was simple. They needed to build a pipeline that would feed new business to the company. In doing this, they did not want anything that would be too expensive or difficult to sustain.
Here is what they did
- Keyword Research: We begin all our exercises with a deep dive into understanding the business of the client. By doing this, we are able to know how to build our strategy specifically tailored to their needs. Keyword research involves taking out the time to figure out the specific keywords that a consumer might search for if they needed to make a watch purchase. By creating content for the customer around these keywords, we are setting up our client to engage with prospective users within the geo-targeted areas.
- Content Audit: A content audit is the process of reviewing existing content in order to understand it better. By studying its strength and weakness, we are able to determine if it can still be re-utilized within this new strategy we are applying to the business. For our client, we ran our content audit and we were able to reach the conclusion that although they had solid content, a lot of it was being underutilized. We were also able to address the specific issues with the content which included targeting, keyword use and a lack of authority which meant Google did not trust the site.
- Content Strategy: Whilst crafting the content strategy for the client, we had to factor in all we had learnt about the company including the key words, content audit before creating our strategy. By fusing in these elements, we ensured that we were creating content that prospective customers needed to make a positive decision about the company.
- Link Outreach:The final step of our process is link outreach. To do this, we worked to ensure our client was enjoying a steady amount of inbound traffic from sites. We were able to achieve this through a link building campaign where we directed links from the relevant sites operating vertically to the client. Because of the improved content we created for the site already, getting this link outreach operational was a smooth process.
